// Legal
Privacy Policy
Effective date: July 14, 2026 · VonLloyd, LLC dba Kestrel Metrics
This Privacy Policy describes how VonLloyd, LLC, doing business as Kestrel Metrics ("Kestrel Metrics," "we," "us," or "our"), collects, uses, and protects your information when you visit kestrelmetrics.com, book a discovery call, or communicate with us, including by SMS text message.
1. Information We Collect
We collect information you voluntarily provide to us, including:
- Contact information: your name, email address, phone number, and business name when you submit a form, book a discovery call, or otherwise contact us.
- Business information: details about your business operations that you share during discovery calls or diagnostic engagements.
- Usage information: standard technical data such as browser type, pages visited, and referring pages, collected through cookies and similar technologies to help us understand how the site is used.
2. How We Use Your Information
- To schedule and conduct discovery calls and diagnostic services you request.
- To respond to your inquiries and communicate with you about our services.
- To send you text messages and emails you have consented to receive.
- To improve our website and services.
- To comply with legal obligations.
3. SMS / Text Messaging Program
Kestrel Metrics offers text message communications related to scheduling: discovery call confirmations, appointment reminders, and rescheduling notifications. We do not send marketing or promotional text messages under this program.
Consent: You will only receive text messages from us if you have provided express consent, such as by checking the SMS consent box on our website form or providing your number and verbal consent during a call. Consent to receive text messages is not a condition of purchasing any goods or services.
Message frequency varies. Message and data rates may apply.
Opt out at any time by replying STOP to any message. Reply HELP for help, or contact us at michael@kestrelmetrics.com or [PHONE NUMBER].
No third-party sharing: Text messaging originator opt-in data and consent will not be shared with or sold to any third parties or affiliates for marketing or promotional purposes.
4. How We Share Information
We do not sell your personal information. We do not share your personal information, including your mobile phone number or SMS opt-in data, with third parties or affiliates for their marketing purposes. We may share information only with:
- Service providers who help us operate our business (e.g., scheduling, customer relationship management, and messaging platforms), solely so they can perform services on our behalf and subject to confidentiality obligations.
- Legal authorities when required by law, subpoena, or to protect our rights.
5. Data Retention and Security
We retain personal information only as long as needed for the purposes described above or as required by law, including retention of opt-out records as required by applicable regulations. We use commercially reasonable administrative and technical safeguards to protect your information; however, no method of transmission or storage is completely secure.
6. Cookies and Analytics
Our website may use cookies and analytics tools to understand site usage. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.
7. Your Choices and Rights
You may opt out of text messages at any time by replying STOP. You may unsubscribe from emails using the link in any email. You may request access to, correction of, or deletion of your personal information by contacting us at michael@kestrelmetrics.com. Depending on your state of residence, you may have additional privacy rights under applicable law.
8. Children's Privacy
Our services are intended for business owners and are not directed to individuals under 18. We do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The effective date above reflects the most recent revision. Material changes will be posted on this page.
10. Contact Us
VonLloyd, LLC dba Kestrel Metrics
[BUSINESS MAILING ADDRESS]
Schertz, Texas, USA
Email: michael@kestrelmetrics.com
Phone: [PHONE NUMBER]